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What's on your mind?
Don't know where to focus your marketing efforts?
Don't know where to focus your marketing efforts?
Don't know where to focus your marketing efforts?
Today, marketing - especially digital marketing - can be intimidating for small businesses.
The digital marketing landscape is cluttered with numerous channels and technology options that can lead to analysis paralysis just trying to determine where to focus.
How to optimize a limited marketing budget?
Don't know where to focus your marketing efforts?
Don't know where to focus your marketing efforts?
Startups operate on a lean budget, which means there will never be a vast amount of resources.
However, finding the right talent that can think out of the box while executing marketing initiatives using limited marketing funds is possible, if you know where to look.
Are you measuring your Marketing ROI (MROI)?
Don't know where to focus your marketing efforts?
Are you measuring your Marketing ROI (MROI)?
This is likely to be the most important metric for every marketer, especially to justify marketing spends internally.
MROI without attribution tracking at channel or campaign level, does not demonstrate the full impact of marketing activities.
What's the value of your marketing data?
Don't know where to focus your marketing efforts?
Are you measuring your Marketing ROI (MROI)?
Marketers have access to abundance of data, from user information to behavioural insights to contextual data.
Creating a data-driven culture and leveraging this data effectively to enhance marketing efforts is a challenge to be overcome.
Hello
My name is Manisha Philip
I've dealt with these and more problems as a Marketer, so i can relate.
These days, i help SMB's overcome some of these challenges in a Fractional CMO capacity.
Whether it's marketing strategy, demand generation, brand building, analytics, resource planning and more without the full-time commitment.